Nick Klyne is out for a solo career as a pop artist after his success as one half of electronic pop duo Klyne.

The goal was to position Nick as an artist in such a way that his music will find an audience that not only enjoys it, but really connects with what he has to say.

By listening to Nick’s music and lyrics I found out, both lyrically and musically, he fits into the Bedroom Pop genre. That can be defined as an electronic, but stripped down vibe and simple, intimate lyrics. Songs you would play in your bedroom on a quiet night. Think about Alec Benjamin, Lauv, Jeremy Zucker, Rex Orange County.

A lot of his themes touch on the topic of nostalgia. Nick mentions he loves the futurustic 90’s. That’s where I found a match with a modern subculture: vcso girls.

The vsco girl has a relaxed vibe, but is deeply concerned with the wellbeing of the planet and its citizens. She typically wears environmentally conscious clothing and listens to music with a nostalgic feel. The vsco girl dreams of the world where everything was still alright, often being too young to have seen that.

In Nick’s music I found a lot of escapism as well. His songs are often about love where he dreams back to a time nothing was yet wrong.

This all translates to a social strategy where it’s all about true connection. Nick’s followers have the feeling of truly knowing him as a person, not just as an artist. His photos and captions could be made just for you. The vulnerability in Nick’s lyrics can be felt in his online presence. That’s his power.

Take a look at Nick’s Instagram and listen to his songs here and here.